Svět levného dopaminu - Průvodce pro přežití v době rychlého uspokojení – Jarmar Jiří Kryštof (2024)

Why do you want what you want? What influences your motivations, desires, and pleasures? One of the main negotiators in the brain involved in deciding what we consider important is the neurotransmitter dopamine. It affects attention and learning, drives motivation with effort, and propels us forward. In evolutionary history, dopamine was costly - in the pursuit of reward, it was necessary to exert effort and overcome obstacles. Today, it is different. In a world where satisfaction is constantly at our fingertips in the form of phones, pornography, or social networks, our attention and time are increasingly controlled by short-term cyber-pleasures. We are always just one swipe away from the next reward. Dopamine is cheap. We find ourselves in a battle for our attention and energy. How to navigate meaningfully in a world of cheap dopamine? This book aims to highlight one of the greatest challenges of our time while providing a research-backed approach to overcoming it. We will delve into the mysteries of the human brain, explore the fascinating workings of dopamine and the myth of happiness, learn about psychotechnology and the tools that hunt for our attention, and how to resist them. We will discover how social status influences us, how to quiet the voice of the social self, and how to ignite meaningful digital sparks.