Beschreibung
This book tells the story of the sneaker business through the rise of Eastbay, a mail-order catalog that became a bible and cultural icon for Generation X and Millennial children. Two entrepreneurs, with $4,000 worth of track shoes packed into an AMC Gremlin, built a company that became a powerful and authentic tastemaker, trusted by professional athletes and coveted by a growing generation of sneakerheads. It is also the story of a company ahead of its time, one that understood the affirming power and cultural significance of sneakers and mastered mail-order retail before it became commonplace. Eastbay stayed true to its mission as it grew rapidly, endured major setbacks, and expanded even faster until its catalog reached tens of millions of children around the world. At its heart is the lifelong friendship between Art and Rick, born two days apart and bound together by the company they founded. Together they built a business with a talented and devoted team, encouraging a generation of children to dream big and often while pursuing those dreams themselves.
Informationen
Language: English
Publication date: 14. April 2026
Manufacturer: Folio, spol.s r.o.
Genres: Art books in english, Books, Foreign language books, English literature, Non-fiction literature in english
Type: Hardcover books
Pages: 296
ISBN/EAN: 9798892790697