Žlutá kniha budování značky – Pastier Michal (2024)

The long-awaited book on branding by Slovak author of the bestseller The Yellow Book of Brand Building, creative mind and investor Michal Pastier, is set to be released under the banner of barecz & conrad books in Czech translation on September 18, 2024.

Finally, a book that combines brand building and effective business into one cohesive whole and answers the fundamental question of our time through twelve principles: 'How to capture attention and sell in a world of chaos and fleeting attention?' A book for everyone thinking about building a new brand, transforming an existing company, product, or themselves. Step by step and without any bullshit.

Author Michal Pastier is an entrepreneur, investor, and marketer with over 15 years of experience. His teams have completed over 250 projects for new brands. He has distilled his experiences into more than 600 pages divided into three phases and twelve principles that anyone can apply (brand tribe, brand street, brand lighthouse, brand airship, and many more). The author is a practical person and will present you with concrete lessons, clear steps, as well as warnings about pitfalls and costly risks. He will also provide you with new inspiration through more than two hundred images, graphs, and examples. The Yellow Book of Brand Building will teach you not only to earn more but primarily to...