ETA v životě našich domácností – Šemberová Kristina (2020)

How has the Czech household changed over 80 years? Instead of beating carpets in the yard, vacuuming in an apartment; instead of heavy, heated weights, a lightweight iron; instead of strengthening with a mixer, whipping with a blender or food processor; instead of an open fire, a modern grill and electric cooker. In our regions, the word household is synonymous with three letters: ETA. Everyone can picture, with some variation, that vacuum cleaner, that blender, that iron... ETA electric appliances, just like their predecessors under the Elektro-Praga Hlinsko brand, have served reliably in several generations of Czech and Slovak families. A visually rich book, contributed to by Jiří Hulák, a design historian from the National Technical Museum, and Kristina Šemberová, an expert on the gastronomy of the First Republic and co-author of books by Kateřina Winterová, offers not only a retro spectacle from the 1940s to the present. It also maps the transformation of our lifestyle through ETA products. Moreover, thanks to insights into the product development books, the publication is not just a showcase of more or less known items, but also captures a part of the history of Czech industrial design in the 20th century, dominated by the work of Stanislav Lachman – from the first sketches through prototypes to the final product,…