Management - Základy, přístupy, soudobé trendy – group of authors (2021)

The new monograph by a team of authors led by Prof. Jaromír Veber, a leading Czech expert in management and a university educator, presents an upgrade of the original management textbook, of which more than ten thousand copies have been sold. This new edition largely 'mirrors' the original concept and content, i.e., the profile of a manager, managerial functions (decision-making, planning, implementation, control, organizing), managerial approaches such as strategic, project, and process management, customer relationship management, knowledge management, change management, issues of innovation, etc. The sections focused on managerial efforts to enhance the performance and prosperity of the company and crisis management have been significantly updated. A new chapter has been added discussing the reflection of contemporary socio-economic trends, such as globalization, digitalization, and sustainable development in management. The highly relevant issue of ecology in management is also not overlooked. This new edition is intended both for university students and for the needs of other management training programs, such as MBA courses, as well as a wide range of managers in various spheres, whether business, non-profit...