Management a marketing sportu – Čáslavová Eva (2020)

The mission of the presented book is to provide a comprehensive interpretation of the knowledge of modern sports management and to show how it is applied in the Czech sports environment. It is primarily intended for students of sports management programs in the Czech Republic, as well as for those interested in modern management from sports organizations (both profit-oriented – commercial companies, and non-profit organizations – associations, etc.). The interpretation is based on modern knowledge of sports management in world literature, presented at conferences of the professional association – WASM (World Association of Sports Management) and EASM (European Association of Sports Management). The text also includes changes that have occurred in the Czech sports environment in recent years and have influenced the functioning of sports organizations. The thematic sequence of individual chapters focuses on managerial activities in the field of physical education and sports. Among the sequential managerial activities are planning and organizing in the field of sports, and among specific managerial activities – sports marketing, advertising in sports, and sponsorship in sports. The last chapter is intended more for practitioners in sports. This chapter aims to offer insights in a clear manner...