Strategický a inovačný manažment (slovensky) – Balog Michal (2024)

The book provides a comprehensive view of the principles of strategic management, its key concepts, and tools that businesses use to achieve long-term goals and maintain a competitive advantage. Increased attention is given to the integration of innovations into strategic planning, enabling companies to adapt flexibly to changing market conditions and effectively manage the processes of digital transformation and sustainability. The book presents various models and frameworks that will assist managers in deciding on the appropriate development of an innovative culture and the right timing for the introduction of new technologies, products, and procedures. It includes case studies from real companies that illustrate the practical applications of strategies in various sectors, thus offering readers valuable insights into managing innovations, proper timing, and modern approaches to their implementation. The combination of theoretical foundations with practical examples represents a useful tool for entrepreneurs, managers, and students who want to understand how to effectively and purposefully utilize strategic and innovative tools to improve organizational performance and ensure its lasting success in the current competitive environment.