Retro ČS - Co bylo (a nebylo) za reálného socialismu – Petrov Michal (2013)

What was (and wasn’t) during real socialism. Retro ČS takes readers back to the years of socialist consumption – to everyday goods that accompanied (or, conversely, were lacking in the shortage-driven socialist economy) the average citizen of Czechoslovakia. A colorful visual accompaniment allows everyone to recall the era of four decades before 1989. The author, drawing on personal experiences and period advertising, partially reconstructs the shelves of socialist self-service stores. He utilizes a wealth of personal archives, which are certainly among the most extensive in our country. Don’t hesitate to take a look into it and remember, or perhaps discover for yourself, a world where many things were different. A world where the Iron Curtain meant both civil servitude and the safety of a reservation for domestic production and specific brands. Those we passionately rejected in the post-revolutionary euphoria, just as we enthusiastically return to them after being saturated with global products. Let yourself be swept away by images of what you loved, whether in your mouth or in your childhood room, where not a single toy came from China. Recall period advertising, socialist aesthetics, awaken your memories with the author, and take a trip into the history of certain fields...