Marketing od myšlenky k realizaci - 3. vyd, – Tomek Gustav (2011)

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Beschreibung

The book Marketing – From Idea to Implementation by prominent figures in Czech marketing, Prof. Ing. Gustav Tomek, DrSc. and Assoc. Prof. Ing. Věra Vávrová, CSc., addresses the issue of marketing in general, providing a unified view of the principles of marketing, its methods, procedures, and tools, in line with the idea that "there is only one marketing, and it is constantly evolving."

Information

Author: Tomek Gustav

Publication date: 27. April 2011

Manufacturer: Professional Publishing s.r.o.

Genres: Specialized and technical literature, Books, Society and politics, Social sciences

Pages: 344

ISBN/EAN: 9788074310423

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