Beschreibung
This practical guide, with contents in Czech, introduces the basic information about advertising, its history and effects. It also covers specific methods used in advertising communication together with basic instructions. Advertising is an omnipresent phenomenon encountered practically every day and, for most companies, the most powerful promotional tool.
Informationen
Author: Pospíšil J., Závodná Lucie S.
Language: Czech
Publication date: 1. Februar 2012
Manufacturer: Computer Media s.r.o.
Genres: Computers and internet, Advertising and marketing, Books, Specialized and technical literature, Management and marketing
Type: Books - paperback
Pages: 144
ISBN/EAN: 9788074021152

