Beschreibung
Following the success of the global bestseller How Brands Grow: What Marketers Don’t Know, this book continues the journey towards more thoughtful, practice-based marketing. It examines the foundations of purchasing behaviour and brand performance across emerging markets, services, durable goods, business-to-business marketing and luxury brands, providing pillars on which to build a consistent strategy for brand growth and more effective marketing. This revised edition includes changes to the content of every chapter as well as one entirely new chapter. The book is in Czech.
Informationen
Language: Czech
Publication date: 27. August 2025
Manufacturer: DOBROVSKÝ s.r.o.
Genres: Psychology, Books, Specialized and technical literature, Social sciences
Type: Hardcover books
Pages: 272
ISBN/EAN: 9788027743988