Service Design Management - Jak navrhovat a inovovat digitální služby – Jílková Petra (2024)

Do you know what product design truly means and how the design of digital services works? Managers must keep pace with rapid digitalization and anticipate future trends. Key elements for increasing the attractiveness of offerings and maintaining competitiveness are innovation and sustainable solutions. The author guides you through the entire process of designing and innovating digital services. The book offers strategies and principles of digital service management, history and current approaches to innovation, and a detailed description of the design process of innovation, supported by case studies and theoretical models. It connects the principles of design thinking, iterative development, and customer-centric approaches. You will learn about tools and techniques for collaboration within a project team on the company's innovation initiative. At the end of the book, theoretical concepts are linked into the design process, and a series of practical workshops for designers is proposed. This book is an essential guide for digital service managers, marketing specialists, and product managers, as well as for academics and university students studying product management and innovation design.