Beschreibung
This publication aims to present the key challenges and opportunities for managing luxury brands, considering the specific nature of this industry. ***** The first part of the book introduces the characteristics of various groups of luxury brands as well as selected independent brands in this sector. The following chapters will present the specifics of managing luxury brands, including current examples from their management practices. The final extensive section addresses the contemporary challenges that luxury brands are gradually implementing into their management, presented with regard to the mentioned specifics of their management and also through current case studies. ***** Thanks to this book, you will gain a basic overview of the world of luxury brands, the ways and specifics of their management, and the challenges that await the luxury world just like other industries. The book includes references to insights from world-renowned authors as well as results from original research and case studies of brands.
Information
Author: Olšanová Květa
Publication date: 22. September 2023
Manufacturer: GRADA Publishing, a. s.
Genres: Management and marketing, Advertising and marketing, Books, Specialized and technical literature
Type: Books - paperback
Pages: 165
ISBN/EAN: 9788027139217