Beschreibung
This book provides a clear framework for business modelling, applying techniques and tools useful for designing, developing, evaluating and modelling new, innovative business model structures, with a direct transfer of knowledge into practice. Although business model patterns and archetypes are available, there is no prescribed ideal model guaranteeing success. The book nevertheless offers guidance for understanding the logic and purpose of a business entity, which are essential for practical management and strategic, proactive thinking. Its strengths include a comprehensive approach to business modelling, current relevance and responses to present market conditions. It contains case studies and examples, while generalized business models offer scope for wider practical application. The contents are in Czech.
Informationen
Author: Adámek Pavel, Maixnerová Lucie
Language: Czech
Publication date: 31. Oktober 2022
Manufacturer: GRADA Publishing, a. s.
Genres: Management and marketing, Books, Specialized and technical literature, Social sciences, Economics
Type: Books - paperback
Pages: 272
ISBN/EAN: 9788027133567