Beschreibung
A renowned Czech copywriter, holder of numerous advertising awards and Copywriter of the Year 2006, will reveal the secrets of creating successful texts. He will uncover the basic procedures that apply practically in every medium, showing you how to think and proceed step by step in copywriting so that the result is texts that open wallets. Whether it’s email marketing, web, social media, PR, e-shop, radio, TV spots, intranet, billboards, work presentations, or corporate deliveries, all commercial texts co-create corporate identity, attract new customers, and can turn your business into a gold mine. This purely practical book, full of tips you won't find elsewhere, is intended for all marketing and advertising professionals, advertising students, and entrepreneurs.
Information
Author: Untermüller Vojtěch
Publication date: 9. Juli 2019
Manufacturer: GRADA Publishing, a. s.
Genres: Business skills, Books, Specialized and technical literature, Management and marketing
Type: Hardcover books
Pages: 160
ISBN/EAN: 9788027125852