Základy úspěšného podnikání - Průvodce začínajícího podnikatele – Šafrová Drášilová Alena (2019)

Are you thinking about starting a business but still can't make up your mind? Or do you already know that entrepreneurship is the path you want to take, and you want to prepare for it properly? Then this book is just for you! In it, you will find everything you need to know clearly, concisely, and understandably for the beginning of successful small and medium-sized entrepreneurship. It will guide you from the first idea to a business plan, explain the basic connections and concepts, but will not overwhelm you with unnecessary details. A series of examples, practical exercises, and insights from practice will draw you into the world of real business. First, you will focus on working with the idea and transforming it into a business plan and analyzing the market and environment in which you will operate. A key area of the book, just like in business, is marketing and marketing planning. Subsequently, you will become familiar with the basics of organization and human resources, as well as issues related to law and taxes. Finally, you will focus on finance and financial management and also learn about the risks of entrepreneurship. After reading the book, you should know just enough from each area to take the first steps in building your own successful business.