Beschreibung
David Ogilvy is one of the most famous and respected businessmen in the field of marketing. Ogilvy's bestseller on advertising provided valuable advice for both newcomers and veterans of the advertising industry, helping them achieve their business successes. This canonical work was created over 30 years ago, and since then, the world of advertising has changed. Miles Young is therefore updating it to make it useful today. Not only the digital revolution but also the growing economies of China, Korea, and Japan, as well as brand choice and quality content creation – all of these factors influence target audiences today. The book includes examples of campaigns for major brands such as Coca-Cola, Louis Vuitton, and IBM, along with a number of anecdotes and practical experiences. It reveals the secrets of successful advertising in the 21st century.
Information
Author: Young Miles
Publication date: 14. Februar 2018
Manufacturer: Svojtka & Co. s. r. o.
Genres: Specialized and technical literature, Advertising and marketing, Books, Management and marketing
Pages: 288
ISBN/EAN: 9788025621592