Management kvality služeb v cestovním ruchu – Ryglová Kateřina (2017)

This unique publication on the market is intended for entrepreneurs and professionals in the tourism sector, institutions operating in tourism, and university students. However, it will also be appreciated by people from other service areas, as the principles of service quality and customer evaluation are the same for all types of services. Service quality is one of the areas where we still have considerable reserves. Until now, the market has lacked a publication that comprehensively addresses service quality, and this new book fills that gap. Recognized authors present models and tools for service quality management and apply them in various sectors of tourism (travel agencies, hospitality and gastronomy, transportation, etc.) and in destinations. They present interesting results from partial research in the area of service quality and, based on these, provide valuable recommendations for business practice, such as what the main quality factors are in specific tourism sectors according to their impact on overall client satisfaction, quality indicators for different types of destinations, etc. The research results have not yet been published in book form.