Beschreibung
The book is the first original publication on strategic communication in the Czech market. It presents strategic communication as a newly developing field at the intersection of various social science and humanities disciplines: communication and media studies, behavioral economics and psychology, political science and security studies, information technology, and others. The author clearly introduces the basic procedures, methods, tools, and tactics used in strategic communication. She constantly considers the ever-changing and evolving environment of digital communication and digital technologies. Last but not least, she discusses important ethical dilemmas that are inevitably part of the practice of strategic communication. The publication is intended for both students of communication and social science fields and professionals in practice.
Information
Author: Hejlová Denisa
Publication date: 4. April 2025
Manufacturer: Nakladatelství Karolinum
Genres: Social sciences, Books, Specialized and technical literature, Law
Type: Books - paperback
Pages: 314
ISBN/EAN: 9788024658087