Marketynhovi vijny – Trout Jack (2019)

"MAS POINT" d.o.o.SKU: 9786170953858
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Beschreibung

This classic marketing manual defines the strategies, plans and campaigns of today’s marketing battlefield. Marketing is war: to triumph over the competition, it is not enough to target customers. Marketers must also take aim at competitors and be ready to defend their own territory against attackers at all times. The book presents effective defensive, offensive, flanking and guerrilla tactics and sets out new rules for the marketing battlefield.

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Author: Trout Jack

Language: English

Publication date: 1. Januar 2019

Manufacturer: "MAS POINT" d.o.o.

Genres: Other languages, Books, Foreign language books

Type: Hardcover books

Pages: 237

ISBN/EAN: 9786170953858

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