10 to 25 – Yeager David (2025)

Acclaimed developmental psychologist David Yeager reveals the new science of motivating young people in this groundbreaking book. It is a must-read for parents, educators and mentors. 'Required reading for anyone who aspires to be a wise influence on the young people they care about.' Angela Duckworth 'One of the most fascinating and important books of the past decade . . . It will change millions of lives.' Carol Dweck 'This book is life-changing . . . a must-read for anyone who works with young people.' Laurie Santos, Professor of Psychology at Yale University and host of The Happiness Lab podcast 'An important and extremely useful book.' Andrew Huberman In 10 to 25, David Yeager explains the emerging science of adolescent and young adult brains to reveal how we can engage, teach and support the young people in our lives. Neuroscientists have discovered that around age ten, changes in the brain spur young people to crave socially rewarding experiences, such as pride, admiration, and respect, and to become highly averse to social pain. This sensitivity to status and respect continues into the mid-twenties.