Apple in China – McGee Patrick (2025)

HarperCollins Publishers UKSKU: 9781398534377
Keine Bewertungen

Preis:
Sonderpreis$41.90

Versandkosten werden im Checkout berechnet.

Lagerbestand:
Auf Lager

Beschreibung

Absolutely riveting' Peter Frankopan, author of The Silk Roads 'Disturbing and enlightening' Chris Miller, author of Chip War 'Hugely important' Rana Foroohar, author of Makers and Takers 'A once-in-a-generation read' Robert D. Kaplan, author of Waste Land As Trump wages a tariff war with China, seeking to boost domestic electronics manufacturing, this book offers an unparalleled insight into why his strategy is embarrassingly naive. Apple isn't just a brand; it's the world's most valuable company and creator of the 21st century's defining product. The iPhone has revolutionized the way we live, work, and connect. But Apple is now a victim of its own success, caught in the middle of a new Cold War between two superpowers. On the brink of bankruptcy in 1996, Apple adopted an outsourcing strategy. By 2003 it was lured to China by the promise of affordable, ubiquitous labor. As the iPod and iPhone transformed Apple's fortunes, their sophisticated production played a seminal role in financing, training, supervising, and supplying Chinese manufacturers - skills Beijing is now weaponizing against the West. Investigative journalist Patrick McGee draws on 200 interviews with former Apple…

Information

Author: McGee Patrick

Publication date: 13. Mai 2025

Manufacturer: HarperCollins Publishers UK

Genres: Business books in english, Books, Foreign language books, English literature, Non-fiction literature in english, English books on technology

Type: Books - paperback

Pages: 437

ISBN/EAN: 9781398534377

Versandkosten berechnen

Sie können auch mögen

Zuletzt angesehen