Beschreibung
Absolutely riveting' Peter Frankopan, author of The Silk Roads 'Disturbing and enlightening' Chris Miller, author of Chip War 'Hugely important' Rana Foroohar, author of Makers and Takers 'A once-in-a-generation read' Robert D. Kaplan, author of Waste Land As Trump wages a tariff war with China, seeking to boost domestic electronics manufacturing, this book offers an unparalleled insight into why his strategy is embarrassingly naive. Apple isn't just a brand; it's the world's most valuable company and creator of the 21st century's defining product. The iPhone has revolutionized the way we live, work, and connect. But Apple is now a victim of its own success, caught in the middle of a new Cold War between two superpowers. On the brink of bankruptcy in 1996, Apple adopted an outsourcing strategy. By 2003 it was lured to China by the promise of affordable, ubiquitous labor. As the iPod and iPhone transformed Apple's fortunes, their sophisticated production played a seminal role in financing, training, supervising, and supplying Chinese manufacturers - skills Beijing is now weaponizing against the West. Investigative journalist Patrick McGee draws on 200 interviews with former Apple…
Information
Author: McGee Patrick
Publication date: 13. Mai 2025
Manufacturer: HarperCollins Publishers UK
Genres: Business books in english, Books, Foreign language books, English literature, Non-fiction literature in english, English books on technology
Type: Books - paperback
Pages: 437
ISBN/EAN: 9781398534377

