Baťa – Myšlenky, činy, život, práce – Cekota Antonín (2024)

The book Baťa – Ideas, Actions, Life, Work was first published in 1929 and was co-authored by Tomáš Baťa himself. It is divided into four parts and dozens of chapters that present the personality of Tomáš Baťa, the management methods of the Baťa company, its position in society, care for employees, as well as opinions and influence on national economic issues. The author of the book is Antonín Cekota, who served as the editor-in-chief of the company's press at Baťa. The book Baťa – Ideas, Actions, Life, Work laid the foundations for the most significant publication about Tomáš Baťa titled Reflections and Speeches. The reader encounters an authentic period text that presents life in the Baťa company and the city of Zlín between 1894 and 1929.