Description
This bilingual book in Czech and English examines the promotion and sales of Škoda cars through overseas branches and affiliates around the world, including Czechoslovakia, the Czech Republic and Slovakia, from 1945 to the present day. It presents previously unknown or little-known Škoda brochures and posters, prepared mainly by foreign importers and partly by Motokov, and explains how print advertising was created then and now. The book is published on the occasion of Škoda Auto’s 130th anniversary with the official support of Škoda Auto, Volkswagen Financial Services and the statutory city of Mladá Boleslav.
Information
Author: Kupec Martin
Language: English
Publication date: December 12, 2025
Manufacturer: JUDr. Martin Kupec, Ph.D.
Genres: English literature, Books, Foreign language books, Bilingual literature, Non-fiction literature in english, Automobiles, Specialized and technical literature, Technique
Type: Hardcover books
Pages: 463
ISBN/EAN: 9788090915640