Šílené nápady - Jak rozvíjet bláznivé koncepty s potenciálem vyhrát války, vyléčit nemoci nebo transformovat celá odvětví – Bahcall Safi (2022)

The captivating and surprising book Crazy Ideas vividly describes how you can achieve significant success even with an idea that at first glance seems otherworldly, unrealistic, and futile. At the same time, it seeks to understand why any group of people striving for radical breakthroughs at a certain point changes its attitude and instead of continuing to passionately advocate new ideas, begins to reject them. Quantities of elaborations explain this phenomenon against the backdrop of culture. However, not Safi Bahcall. This physicist skillfully combines the knowledge of a scientist with the experience of a top manager and offers a fresh perspective on the mysteries of group behavior. He focuses on structure and reveals that lasting success can be achieved through specific personnel or organizational changes. He supports his theory with relevant examples from history and his own life. Do you know how long the delay was between the discovery and recognition of radar? What a thorny path statins went through before they were used? How are terrorists hunted online? Why is English the global language? This engaging, very compact book presents a new scientific approach that will ensure you never become a victim of sudden innovations, but rather initiate them yourself.