Nadčasový produkt - Jak vytvořit a propagovat dílo trvalé hodnoty – Holiday Ryan (2021)

A cult book for creatives, marketers, and product creators who ask themselves these questions: • How to breathe life into an initial idea? • How to define your brand? • How to promote a new product? • And how to avoid being forgotten after the first season? Timeless, evergreen, cult... Ryan Holiday draws from a careful study of classic works across all genres and reveals to authors, entrepreneurs, musicians, filmmakers, designers, and all other creative people that creating a timeless product doesn't have to be a coincidence. The key to success is when the creator does not separate creation from marketing and knows from the start what the purpose of the project is and for whom it is being created. You will learn how star producers work, how bestselling authors think, and what it means to build a solid platform from loyal supporters. Every creator wants to know the answer to the question of how to extend the proverbial 15 minutes of fame into decades and how to aspire to lasting success in a world of fleeting hits. If you want to become a legend, you won't find a better guide. This is not a recipe for quick success. This is a recipe for lasting success. It has been written about the book, 'Every artist dreams of creating a timeless, enduring work, and this book explains what it takes. Ryan...