Vábení Sirén - Jak se pozornost stala nejvzácnější komoditou na světě (2026)

We all experience the distraction, loss of concentration, compulsive viewing of things we do not actually want to watch, and inability to tear ourselves away. To some extent, it is as though we are surrendering our freedom to direct our attention consciously towards the things we have chosen, which can leave us feeling alienated. The mythical Sirens were meant to enchant people and lure them towards them. Today’s modern Sirens attract us from morning until night through the screens of our phones and computers, serving the interests of technology giants whose business depends on harvesting human attention. According to Chris Hayes, we are in the midst of a transformation comparable in importance only to the Industrial Revolution of the 19th century. Attention has become a commodity, a raw material extracted from us by corporations. Our brain structures, evolutionary heritage and social impulses are being exploited in an environment designed to profit from something fundamental to our humanity. This book offers the perspective and guidance needed to regain control of our lives, politics and future. The book is in Czech.