Der Wunsch, etwas zu erschaffen - 149 Gedanken von Tomáš Baťa (2026)

Published to mark the 150th birthday of Tomáš Baťa, this representative German-language publication presents 149 timeless thoughts from one of the most significant figures in Czechoslovak history. It portrays Baťa not only as an entrepreneur, but above all as a person who believed in responsibility, personal development, service to society, and the courage to actively shape the future. Each thought is accompanied by authentic historical photographs that bring readers into the atmosphere of Baťa’s Zlín and the life of the Baťa company. The publication combines inspiring quotations with the visual history of an era that fundamentally influenced modern approaches to business, education, and employee management. Its symbolic concept, “149 + 1,” leaves the final page blank for the reader, inviting them to become a co-creator of their own life and formulate their own thought, value, or vision of the future. More than a book about history, it invites reflection on how Baťa’s principles of responsibility, discipline, courage, and humanity can be applied in today’s world.