Ekonomika evropských profesionálních fotbalových klubů a soutěží – Šíma Jan (2019)

Professional football has never been such a global phenomenon as it is today. In a world almost completely connected by digital infrastructure, national borders and the distances between clubs and their audiences are losing their importance. Thanks to television and internet broadcasts, football fans can watch all the competitive matches played by their favourite teams, even when they take place thousands of kilometres away or on another continent. Clubs also share further information with their supporters through their websites and social media profiles. This book provides a comprehensive view of the economics of professional European football clubs and competitions. The author draws on a wide range of sources, from earlier studies on related subjects to statistical publications by UEFA. In detail and within a historical context, he analyses the structure of football-club revenues, in which sponsorship payments and shares of broadcasting rights are playing an increasingly important role. This reflects the clubs’ growing focus on fans around the world. The book is intended not only for experts in the field, but also for managers and entrepreneurs wishing to explore the broad business potential of football. It also offers new information to a wider readership interested in the sport and serves as a textbook for students of sports management and other university-level sports disciplines. The contents are in Czech.