Punkové podnikání - Proti všem pravidlům – Watt James (2017)

A smart and entertaining book by the founder of the BrewDog microbrewery summarizes the essence of the unprecedented success that James Watt achieved with a punk approach. "Don't waste time with stupid business plans. Forget about sales figures. Ignore the advice. Bet everything on what you believe in." Thanks to these mantras, BrewDog has become one of the fastest-growing brands, famous for its beers, bars, and crowdfunding campaigns. The microbrewery was founded by two young beer lovers from Scotland, causing a revolution in craft brewing, rewriting record books, and inadvertently bringing a completely new approach to business. This anarchist manual deals with finances (and how to keep track of every penny) as well as marketing (how not to promote a product, but to lead a 'crusade'). An original, fun, and useful book that provides inspiration for all future visionaries. James Watt is the co-founder of the BrewDog microbrewery. The company achieved almost cult status in the UK in a short time and is now expanding globally. In 2007, the brewery consisted of two friends and a dog. By 2015, the company had 540 employees, operated 44 bars, and produced 134,000 hectoliters of beer.