Strategie a taktika prodeje / Komplexní přehled nástrojů pro úspěch v prodeji – Šlapák Čeněk Tim (2023)

Sales strategy and tactics cover a comprehensive view of the skills, approaches, and behaviors needed today for success in the sales cycle and business case. The sales know-how of one of the most experienced professionals in business theory and practice is shared here in an understandable form, based on his long-standing successful career in sales and his studies and practical application of modern psychology. Both experienced and novice salespeople will find all the tools from the metaphorical sales professional's toolkit clearly and in one place. The individual chapters logically follow one another to describe the process throughout the entire sales cycle. The importance of knowledge and the ability to use selling tools as a tactical area is shown, as well as not neglecting the strategic part of this important activity. The book includes relevant examples from the practice of an experienced professional, allowing the reader to perceive tried-and-true practices more deeply and sensitively. In addition to recommendations regarding all the tools needed to adhere to the rules of selling, the author also provides comprehensive advice from a psychological perspective – so that the salesperson does not forget to perceive themselves and others around them and the importance of engaging emotional intelligence when...