Základy ekonomie sportu – Rektořík Jaroslav (2006)

Physical culture, through its subsystems – sports, physical education, and recreational movement – globally influences not only individual human potential with its aspects but also significantly impacts the lifestyle of modern society. It undoubtedly has societal consequences, manifested in direct economic outputs as well as indirectly measurable and very important economic outcomes in their consequences. The publication, utilizing the expertise of the authorial team, provides an interdisciplinary view into the economics of physical culture and addresses its selected economic aspects from the perspectives of institutional, microeconomic, macroeconomic, and public economics, along with fundamental questions of regional and communal policy. Chapters that require it are supplemented with case studies. The publication can serve as a high-quality textbook for university students in faculties focusing on economic policy and administration, public sector economics, physical culture, and regional development. However, it will also become a significant aid for economists and managers operating in the fields of sports, physical education, and tourism in the public, self-governing, and private sectors.