Description
This publication presents marketing as a dynamic discipline in today’s changing environment, where a wide range of products exists but customers are in short supply. It seeks to explain marketing as a concept that welcomes new ways of thinking inspired by rapidly developing markets. Rather than offering only a concise theoretical discussion, it provides ideas for reflection and debate. The book is intended for students of the subject, as well as practising managers and business professionals involved in strategic marketing management.
Information
Author: Horáková Helena
Language: Czech
Publication date: January 1, 2014
Manufacturer: Jan Fischer
Genres: Economics and economy, Management and marketing, Advertising and marketing, Books, Textbooks and languages, Textbook for high schools and gymnasiums, Vocational subjects, Specialized and technical literature
Type: Paperback book
Pages: 104
ISBN/EAN: 9788085970814