Description
This book, in Czech, challenges anyone who swears by critical thinking, education and common sense, showing how unreliable, emotionally unstable and childishly naive the human brain can be when forming opinions. Alexandra Alvarová, who has worked in political propaganda and marketing for 20 years, takes readers behind the scenes of major power games involving billions, into a world of manipulation and propaganda where one and one does not necessarily make two. She explains how easily political marketers can turn people into their prey. The author says she wrote the book out of a sense of helplessness at losing the hybrid war, and from the pain of being unable to explain to people she loves that their minds and hearts have been seized by the same panic-stricken hatred that caused the Second World War and drives people into civil wars. She also wanted to help those overwhelmed by the flood of half-truths, fabrications and manipulation. The book shows how to recognise propaganda and defend yourself against it.
Information
Author: Alvarová Alexandra
Language: Czech
Publication date: May 16, 2025
Manufacturer: Nakladatelství TRITON, s.r.o.
Genres: Psychology, Books, Specialized and technical literature, Social sciences
Type: Books - paperback
Pages: 324
ISBN/EAN: 9788076843912