Boj o krásu – Paulová Gill (2025)

They had a lot in common, yet they hated each other. Elizabeth Arden and Helena Rubinstein both resolutely rejected the social conventions of the early 20th century, at a time when a woman was expected to be primarily a wife and mother. They built their business empires on strong will and determination, pursuing their goals relentlessly despite societal expectations and often the disapproval of their closest ones. However, every rebellion comes at a cost... Elizabeth Arden, a poor girl from Canada, literally clawed her brand out of the ground. She managed to convince women that her products would guarantee them youth and beauty. Helena Rubinstein left her native Poland behind and established her business with miraculous herbal creams based on scientific evidence. On the battlefield, anything was allowed: stealing employees, copying products, and sending out spies, just so one could outdo the other at every opportunity that arose. However, fierce competition often brings losses as well. Who could have guessed that trading in beauty could be so ruthless? Bestselling author Gill Paul reveals the untold story of two major figures in the cosmetics industry in her new novel. She narrates how, alongside the rapid changes in the world, the status of women also evolved. The founders...