Description
In today's technology-saturated era, where it is possible to effortlessly and digitally reproduce almost anything, we all yearn to create our own unique identity, our own tailor-made persona, to stand out and be seen. In a world of increasing individualism, "branding" or actively defining oneself is becoming the norm. However, this phenomenon is not new. In the pages of the book "Self-Made," Tara Isabella Burton shows us how we have arrived at this moment of relentless personal branding.
Through a series of chronological biographical essays about famous (and infamous) "self-makers" in the modern Western world, from the Enlightenment through the Renaissance to modern capitalism and the current age of mass media, Burton explores the theories and forces behind our endless need to create ourselves. Through vividly drawn personalities and an engaging mix of cultural and historical commentary, we learn how such a personal brand actually came into being - from da Vinci to the Kardashians.
Through a series of chronological biographical essays about famous (and infamous) "self-makers" in the modern Western world, from the Enlightenment through the Renaissance to modern capitalism and the current age of mass media, Burton explores the theories and forces behind our endless need to create ourselves. Through vividly drawn personalities and an engaging mix of cultural and historical commentary, we learn how such a personal brand actually came into being - from da Vinci to the Kardashians.
Information
Author: Burton Tara Isabella
Publication date: October 18, 2024
Manufacturer: Bourdon, a.s.
Genres: Successful life, Books, Non-fiction literature, Personal development
Type: Hardcover books
Pages: 301
ISBN/EAN: 9788076112063