Pohon / Drive - Překvapivá pravda o tom, co nás motivuje! – Pink Daniel H. (2018)

Most of us believe that the best way to motivate ourselves and those around us is through external rewards, such as money – that is, the carrot and stick method. However, this is a mistake – claims Daniel H. Pink in his provocative and convincing book DRIVE: The Surprising Truth About What Motivates Us. The secret to high performance and satisfaction – at work, in school, and at home – is a deep human need to direct our own lives, to learn, to create new things, and to do good for ourselves and the world. The author of Drive refers to four decades of research on human motivation and highlights the discrepancy between scientific findings and practice, and how this dissonance affects all aspects of our lives. In the text of this book, he vividly demonstrates that although the carrot and stick method worked successfully in the 20th century, today it is precisely the way to demotivate people. Daniel H. Pink explores three elements of true motivation – autonomy, mastery, and purpose – and offers clever and surprising techniques for putting them into practice. He illustrates his theory with examples of companies that use new approaches to motivation, and also introduces us to scientists and entrepreneurs boldly moving forward. The book Drive is overflowing with great ideas – it is a unique book that...