Description
This guide is different from most business books. It will serve as a practical workbook that allows you to develop your own marketing plan. The book will gradually take you through the entire process of developing a marketing plan for a fictional company. Step by step, you will learn how to carry out each phase of marketing planning. The exercises included will help you create your own marketing plan. The approach in this book is purely practical, unlike theoretical publications, and contains only as much theory as is necessary to understand the planning process. By reading this book, you will expand your knowledge of planning principles and be able to prepare the materials needed to compile any type of marketing plan. The guide can be used in many ways: to prepare individual marketing plans; as a guide for individual study; as a textbook for group exercises in a marketing course on marketing planning issues. The book provides not only questions but also answers to them, as a complete marketing plan for a fictional company is included at the end.
Information
Author: Westwood John
Language: Czech
Publication date: October 23, 2020
Manufacturer: LINGEA s.r.o.
Genres: Management and marketing, Advertising and marketing, Books, Non-fiction literature, Personal development, Specialized and technical literature, Management and marketing
Type: Books - paperback
Pages: 176
ISBN/EAN: 9788075086242