Description
The book Marketing – From Idea to Implementation by prominent figures in Czech marketing, Prof. Ing. Gustav Tomek, DrSc. and Assoc. Prof. Ing. Věra Vávrová, CSc., addresses the issue of marketing in general, providing a unified view of the principles of marketing, its methods, procedures, and tools, in line with the idea that "there is only one marketing, and it is constantly evolving."
Information
Author: Tomek Gustav
Publication date: April 27, 2011
Manufacturer: Professional Publishing s.r.o.
Genres: Specialized and technical literature, Books, Society and politics, Social sciences
Pages: 344
ISBN/EAN: 9788074310423

