Jak prezentovat školu v médiích a na sociálních sítích – Durďák Aleš (2019)

The first book of its kind in the Czech Republic. Future schoolchildren and their parents seek information about schools from various sources, including media, the internet, and social networks. The media presentation of a school and its communication on social networks are key factors that usually lead to the final choice of study at a given (secondary) school. However, schools often underestimate their presentation in the public space, i.e., in the media or on social networks, or they do not manage this type of presentation well enough. In the worst case, they do not engage in this area at all. This book is the first comprehensive material that specifically addresses schools and their presentation on social networks and in the media. However, readers can expect much more than just general theory. On the contrary, a significant benefit of the book is its specificity and practicality. The book is full of practical examples, specific instances of media presentations of schools from across the Czech Republic, concrete procedures, and ideas. It contains guides on how to create quality content for a school's presentation on social networks. It also offers procedures on how to create topics, how to process them into press releases, how to deliver them to journalists, and how to build good long-term relationships with journalists. At the same time, it points out the possibilities of how to...