Cestovní ruch – Lochmannová Alena (2015)

The course covers the following topics: 1. Tourism and its role in modern society (what tourism is; historical development of tourism; classification of tourism; specifics of contemporary tourism; economic aspects of tourism; factors influencing tourism) 2. Typology of tourism (basic forms of tourism; specific forms of tourism) 3. Travel agencies and tour operators (forms of product distribution; basic concepts in the field of service providers in tourism; travel agencies; classification of travel agencies; tour operators; package tours) 4. Information and reservation technologies in tourism (information in tourism; typology of tourism participants in terms of information acquisition; use of ICT in tourism today; tourist information centers; use of ICT in accommodation and catering facilities; use of ICT in transportation; reservation systems) 5. Transportation processes in tourism (the essence of transportation; transportation services) 6. Accommodation services in tourism (the purpose of providing accommodation services; history of accommodation services; basic concepts in the field of accommodation services; accommodation unit; and more...)