Description
Whether we like it or not, the media shape our world. Even a single failed media output can damage the hard-earned good reputation of an institution. That is why this book was created, to advise on how to behave towards the media, how to organize a press conference, how to appear on the radio or television, what to pay attention to, and how to respond to uncomfortable questions from journalists. This book is a practical introduction to the field of Media Relations and to the issues of communication through the media. You will gradually become familiar with the theoretical foundations for working with the media, learn what Public Relations is, how the PR communication process works, what public opinion is, what image means, and concepts like Corporate Image.
Information
Author: Pospíšil Jan
Language: Czech
Publication date: November 1, 2011
Manufacturer: Computer Media s.r.o.
Genres: Textbooks and languages, Books
Type: Paperback book
Pages: 116
ISBN/EAN: 9788074020711