Příběh žvýkací gumy – Polák Jiří (2020)

Chewing gum. A treat with nearly two hundred years of history, now widespread around the world. Chewing it accelerates blood circulation, stimulates the gums, and increases saliva production, which helps neutralize the acid from plaque that damages tooth enamel. However, the past century, full of wars and political upheavals, has assigned chewing gum additional roles, including - in the language of communist propaganda - 'ideological diversion.' In the post-World War II era, it became a symbol of the Western lifestyle, and in the subjugated Eastern Europe, as noted by famous personalities in the pages of this book, it was valued like gold. Around 'chewing gum,' a kind of subculture also emerged, which, alongside the consumption of fragrant sheets and pillows, contributed to educating the wider population through inserted pictures of both entertaining and educational nature. Finally, the increasing production of chewing gum on a global scale and the variety of packaging and accessories also gave rise to a collecting field, which is cherished by a significant number of people worldwide. All of this, in words and images, is captured in this unique publication - the first of its kind in the Czech book market. The book is a unique encyclopedia of packaging and inserted pictures in chewing gum. In addition to the history of chewing gum production and sales, it contains an extensive collection...