Volby v kapse - Praktický průvodce (nejen!) pro komunální volební kampaň – Poláček Jaroslav (2022)

The current setting of election dates in the Czech Republic no longer divides years into non-election and election years, but rather into super-election and election years. Although we vote every year and often multiple times, there has yet to be a clear guide for someone who wants to run (not only) in municipal elections. The book "Elections in Your Pocket" attempts to remedy this. It offers countless practical examples: - How to time a campaign correctly - How to prepare a strategy and tactics - What are the communication and advertising channels - Functional advice for budgeting including fundraising - How to appropriately assemble an election team - What is the current legislation that has significantly influenced campaigns in recent years. At the same time, it draws from expert theoretical publications by recognized Czech and foreign political scientists. The author, Jaroslav Poláček, has been involved in political marketing since 2001 when he became a member of the national election headquarters of the Four Coalition. In 2009, he led his first successful nationwide campaign for KDU-ČSL to the European Parliament, and a year later, as an election manager for TOP 09, he contributed to the party's entry into the Chamber of Deputies. In his practice, he has led campaigns not only at the national level but also municipal or senatorial, and it is from these experiences that he draws material for his...