Description
This Czech-language book examines why changing someone’s mind is so difficult and what transformative effects can follow when an attempt at change succeeds. Such changes may take place not over centuries, but within less than a generation, less than a decade or sometimes even a single conversation. The book explores what we do wrong when we fail to change someone’s opinion, introduces experts who study the subject and meets people who have changed their views. According to the scientific definition, persuasion means changing someone’s mind without using coercion, offering a new perspective on a topic that is often treated as taboo.
Information
Author: McRaney David
Language: Czech
Publication date: May 12, 2026
Manufacturer: EUROMEDIA GROUP, a.s.
Genres: Psychology, Books, Specialized and technical literature, Social sciences
Type: Books - paperback
Pages: 376
ISBN/EAN: 9788028413613