Description
This practical guide to digital marketing and communication helps readers navigate the complex online environment, understand the principles behind the business models of technology giants such as Meta (Facebook, Instagram), Google, Apple, Amazon, TikTok and Microsoft, and apply this knowledge to their own business. It explains why the European Union is introducing strict rules for digital giants through the Digital Markets Act (DMA) and Digital Services Act (DSA), and what these changes mean for companies, marketers, agencies, influencers, political actors and academics. The book addresses the opportunities created by the new regulations and shows how to navigate them and turn change into a competitive advantage. The authors from the Department of Marketing Communication and Public Relations at the Faculty of Social Sciences of Charles University combine theoretical foundations with practical advice and explain how to stay ahead in the newly regulated digital world. The contents are in Czech.
Information
Language: Czech
Publication date: February 13, 2026
Manufacturer: GRADA Publishing, a. s.
Genres: Business skills, Books, Specialized and technical literature, Management and marketing
Type: Paperback book
Pages: 166
ISBN/EAN: 9788027159109