Strategické analýzy pro úspěch firem - Od metod k inovacím a strategickému rozhodování – Červený Karel (2025)

Strategic thinking is the foundation of effective management. Without it, you cannot see threats, opportunities, or hidden connections. This book shows why so many companies fail: they ignore context, do not track changes, and cannot work with synergies. To succeed, managerial intuition is not enough. You need an analytical approach, predictive methods, and a comprehensive SWOT analysis – not just a four-quadrant table, but a tool for finding relationships, causes, and effects. This publication will show you how to get the most out of SWOT, how to apply the 80/20 Pareto principle in practice, and how to create effective planning scenarios. Clear, understandable, practical – the author, with over 14 years of experience teaching MBA and DBA programs, shares methods that managers find exceptionally beneficial.