Podniková ekonomika - Moderní pohled na problematiku podniku v 21. století – Kislingerová Eva (2025)

This book offers a completely new perspective on business and its functioning – practical, understandable, and above all based on real corporate reality. Don't expect dry theory or endless repetition of well-known maxims. Instead, you will gain a better understanding of why companies make the decisions they do – what drives them, what their goals are, and what mistakes they make along the way.

The authors will guide you through the world of corporate economics dynamically, emphasizing specific motivations, decision-making processes, and real situations that businesses deal with daily. The publication focuses on the essence of the matter – financing, efficiency, key economic concepts, and corporate strategies are explained in the context of their practical impact and the real reasons for their use.

If you are looking for a book that will truly help you understand business from the perspective of everyday practice and decision-making, this is the one. The publication is an invaluable guide not only for students and budding entrepreneurs but also for those who want to finally understand how businesses really operate.