Description
The book is an indispensable guide for marketers and anyone looking to harness the immense potential of rapidly evolving artificial intelligence. The topic is primarily addressed with regard to content creation for marketing campaigns, product descriptions in e-shops, attractive posts for social media, as well as applications for generating graphics, videos, and podcasts (Midjourney, CANVA, Deeply). ***** The author of the book will show you, through illustrative examples, how to leverage the benefits of artificial intelligence and not fall behind in a dynamic era full of innovative tools. Among other things, you will learn how ChatGPT works and how to effectively input prompts to achieve the best results.
Information
Author: Knihová Ladislava
Publication date: February 28, 2024
Manufacturer: GRADA Publishing, a. s.
Genres: Management and marketing, Books, Specialized and technical literature
Type: Books - paperback
Pages: 232
ISBN/EAN: 9788027152261