Description
Are you in marketing and haven't read this book yet? Then open it quickly! Nearly twenty seasoned practitioners, led by the head of the marketing department at the University of Economics, worked on it for almost a year. Through stories, you will learn how to properly use all the tools of marketing communication, from advertising to emailing, sales promotion, sponsorship, events, PR, social media, and personal selling to trade fairs. And we've added a chapter on collaboration between clients and agencies. How can café owner Karel utilize social media? How will emailing help Pavlína, who has an online clothing store? And how will advertising assist Filip, who organizes concerts for bands and singers? We wish you pleasant reading!
Information
Author: Karlíček Miroslav
Publication date: May 2, 2023
Manufacturer: GRADA Publishing, a. s.
Genres: Management and marketing, Advertising and marketing, Books, Specialized and technical literature
Type: Books - paperback
Pages: 280
ISBN/EAN: 9788027150137